Original Question:

Luis Cuevas asked:
“For texting from Agent CRM, how long is one segment again?”


Answer:

In Agent CRM, a single SMS segment typically contains 120–160 characters, depending on the encoding used.

However, some factors can reduce the number of characters per segment, such as:

  • Special characters or emojis (may trigger UCS-2 encoding, reducing the limit to 70 characters per segment)
  • Using Unicode characters (e.g., non-standard punctuation, accented letters)

To accurately calculate how many segments your text will be:

📌 Use this free SMS segment calculator from Twilio:
👉 Twilio Message Segment Calculator


Best Practices for Optimizing SMS Length

Keep messages concise to avoid multiple segments
Use plain text (avoid special characters or emojis)
Check segment count before sending to control SMS costs

Using shorter messages ensures your SMS campaigns are cost-effective and delivered efficiently.


More Resources

To further refine your understanding and improve your Agent CRM experience, explore these related blog posts:


Watch and Learn

For additional insights, check out our YouTube channel for helpful tutorials like this one:

From Lead to Lifelong Client: Branning Bundles 101