Original Question:
Luis Cuevas asked:
“For texting from Agent CRM, how long is one segment again?”
Answer:
In Agent CRM, a single SMS segment typically contains 120–160 characters, depending on the encoding used.
However, some factors can reduce the number of characters per segment, such as:
- Special characters or emojis (may trigger UCS-2 encoding, reducing the limit to 70 characters per segment)
- Using Unicode characters (e.g., non-standard punctuation, accented letters)
To accurately calculate how many segments your text will be:
📌 Use this free SMS segment calculator from Twilio:
👉 Twilio Message Segment Calculator
Best Practices for Optimizing SMS Length
✔ Keep messages concise to avoid multiple segments
✔ Use plain text (avoid special characters or emojis)
✔ Check segment count before sending to control SMS costs
Using shorter messages ensures your SMS campaigns are cost-effective and delivered efficiently.
More Resources
To further refine your understanding and improve your Agent CRM experience, explore these related blog posts:
- Cross Sell Your Clients: Phone Scripts, Emails to Use, Selfie Video Script, and more
- Automate Your Insurance Business
- Unlock AI’s Power in Your Insurance Business with Agent CRM
Watch and Learn
For additional insights, check out our YouTube channel for helpful tutorials like this one:
