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Marketing

201 Articles
The Best Niche Marketing Strategy for In...

When insurance agents hear the word “niche,” they usually think about narrowing down by product or demographic. Final expense. Medicare. Families. Business owners. But in our conversation with Dr. Terry ...

How Insurance Agents Can Attract More Cl...

Why Most Agents Feel Like They’re Always Chasing A lot of insurance agents are exhausted. They’re constantly chasing leads, following up with people who barely respond, and trying to force ...

How to Use Small Events and Lunch-and-Le...

Most Agents Overcomplicate Events Most insurance agents think events have to be big to work. They picture hotel ballrooms, major conferences, expensive production, speaker lineups, and months of planning. And ...

Why Social Media Should Be Every Insuran...

A lot of insurance agents are still treating social media like an afterthought. They post inconsistently, overthink every video, wait for perfect lighting, or assume they need a huge audience ...

The #1 Leadership Skill That Turns Avera...

Poor Performance Is Rarely a Skill Problem Here’s something most agency owners don’t realize: 👉 Poor performance is rarely a skill problem. It’s a belief problem. A rep can have ...

Why Tracking Numbers Daily Will Transfor...

If You’re Not Tracking Numbers Daily… You’re Guessing If you’re not tracking numbers daily… you’re guessing. And guessing kills growth. Because without visibility, you don’t have a performance problem you ...

Medicare Final Rule for Plan Year 2027: ...

On April 2, 2026, the Centers for Medicare & Medicaid Services (CMS) released the Contract Year 2027 Medicare Advantage and Part D Final Rule (CMS-4208-F3/CMS-4212-F). This rule is effective June ...

How to Build a Sales Team That Actually ...

Having a Team vs Having a Performing Team There’s a difference between: 👉 having a team👉 having a performing team Most agencies have the first. Few have the second. And ...