Mike Mahurin Asked:

“My Outback Steakhouse Giveaway ends on Friday 6/18, and I want to go on Facebook Live to give the prize away. The training in the library has the process on how to select the winner, but I don’t see anything about how to deliver the gift card to the winner? I can go to Outback’s website, and their gift card area allows me to select a gift card design and personalize it with the amount and special message. Do you recommend mailing a physical gift card, or simply sending a link for a gift card to the winner? I’m leaning towards the digital option, but just curious about pros/cons of either method. TIA”

The Answer

Both digital and physical gift cards are excellent options, but here’s what we recommend:

  • Call the Winner First:
    • Reach out to your winner and ask how they’d like to receive their gift card. This ensures they are aware they’ve won and won’t miss it in their inbox or mailbox.

Pros and Cons

  1. Digital Gift Cards:
    • Pros: Instant delivery, no shipping fees, easy to personalize, and no risk of getting lost in the mail.
    • Cons: May go to spam/junk folders if emailed, or the recipient might overlook it.
  2. Physical Gift Cards:
    • Pros: Tangible and feels more like a “prize.” Adds a personal touch when mailed with a handwritten note.
    • Cons: Slower delivery, requires shipping fees, and may risk getting lost in transit.

Best Practice

After confirming the recipient’s preference:

  • If they choose digital, use the Outback Steakhouse website to send the gift card directly via email.
  • If they prefer a physical card, mail it promptly with a tracking option and include a congratulatory note.

Additional Resources

For more tips about Agent CRM, explore:

Watch and Learn

Check out this video for a step-by-step guide on giveaways:


Campaign, Software

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