Rhoda Woods Asked:

“Are we able to send mail from purchased lists now without worrying about it being marked as spam? If so, how many at a time?”


The Answer

While it’s possible to send emails to purchased lists, we strongly recommend against sending email blasts to cold lists for the following reasons:

  • It significantly increases your chances of being marked as spam, which could harm your email reputation.
  • Emails to cold lists are less likely to yield high engagement rates.

Instead, follow these best practices to maintain a strong email reputation and improve deliverability:


Email Best Practices

  1. Only Send to Permission-Based Lists:
    • Always ensure your recipients have explicitly given you permission to email them.
  2. Avoid Unrealistic Claims:
    • Don’t use exaggerated promises or language that could be perceived as untrustworthy.
  3. Limit Emojis and Images:
    • Excessive use of emojis or large images can trigger spam filters.
  4. Avoid Blasting Cold Lists:
    • Sending bulk emails to unverified, cold lists can lead to high bounce rates and spam complaints.
  5. Clean Your Email List:
    • Regularly check for invalid or outdated email addresses.
    • Correct or remove bad email addresses immediately to avoid deliverability issues.

Recommendations

  • Warm up your email list by engaging with recipients gradually and establishing a connection before sending bulk messages.
  • Use targeted email campaigns for higher engagement rates.
  • Consider tools to verify and clean email lists before sending out campaigns.

Additional Resources

For more tips, explore:


Watch and Learn

Also, check out our YouTube channel for more resources to help you thrive, like this video: