Rhoda Woods Asked:
“Are we able to send mail from purchased lists now without worrying about it being marked as spam? If so, how many at a time?”
The Answer
While it’s possible to send emails to purchased lists, we strongly recommend against sending email blasts to cold lists for the following reasons:
- It significantly increases your chances of being marked as spam, which could harm your email reputation.
- Emails to cold lists are less likely to yield high engagement rates.
Instead, follow these best practices to maintain a strong email reputation and improve deliverability:
Email Best Practices
- Only Send to Permission-Based Lists:
- Always ensure your recipients have explicitly given you permission to email them.
- Avoid Unrealistic Claims:
- Don’t use exaggerated promises or language that could be perceived as untrustworthy.
- Limit Emojis and Images:
- Excessive use of emojis or large images can trigger spam filters.
- Avoid Blasting Cold Lists:
- Sending bulk emails to unverified, cold lists can lead to high bounce rates and spam complaints.
- Clean Your Email List:
- Regularly check for invalid or outdated email addresses.
- Correct or remove bad email addresses immediately to avoid deliverability issues.
Recommendations
- Warm up your email list by engaging with recipients gradually and establishing a connection before sending bulk messages.
- Use targeted email campaigns for higher engagement rates.
- Consider tools to verify and clean email lists before sending out campaigns.
Additional Resources
For more tips, explore:
- Blog Post: Automate New Insurance Lead Campaigns
- Blog Post: Cross Sell Your Clients: Phone Scripts, Emails to Use, Selfie Video Script, and more
Watch and Learn
Also, check out our YouTube channel for more resources to help you thrive, like this video:
