Marketing your insurance business doesn’t have to be boring or predictable. In this Radical Marketing Ideas series, we’re diving into creative, outside-the-box strategies to help you stand out, generate leads, and grow your business.
Today’s idea? Funny Video Lead Gen.
Why Videos Work for Lead Generation
Let’s be real—insurance isn’t always the most exciting topic. But humor grabs attention, builds trust, and makes you memorable.
The goal of Video Lead Gen is simple:
✔️ Make people laugh so they engage with your content
✔️ Use a text-in campaign to convert engagement into leads
✔️ Leverage Facebook’s ad algorithm to find more potential clients
The result? A fun, low-cost, and highly effective way to grow your business.
Step-by-Step Guide to Running a “Text In” Video Lead Gen Campaign
Step 1: Create a Funny Video 🤣
Your video doesn’t need to be professionally produced—it just needs to be entertaining!
💡 Ideas for funny videos:
🎭 Meme-style skits (act out common insurance misconceptions)
🐶 Use pets (a talking dog explaining life insurance = viral potential)
🎵 Lip sync or remix popular sounds with an insurance twist
🎬 React to funny insurance-related clips
🔹 Example: Record a short video pretending to be a client shopping for “the cheapest life insurance” while you shake your head in the background.
Step 2: Add a Call-to-Action (Text-In Campaign) 📲
Now that your video gets attention, it’s time to turn views into leads.
📌 Overlay text on your video:
👉 “Text the word ‘Medicare’ to [your number] for a free consultation.”
How it works:
1️⃣ A viewer texts the keyword (e.g., ‘Medicare’)
2️⃣ Agent CRM instantly replies: “Hey! What’s your first name?”
3️⃣ After they reply, CRM follows up: “Let’s schedule a call. Does tomorrow work?”
“Since they texted YOU first, you don’t need to ‘warm them up’—they’re already interested!”
Step 3: Boost the Video on Facebook & Instagram 📢
Now that your video is converting views into leads, it’s time to amplify your reach.
✅ Post the video on Facebook & Instagram
✅ Use Facebook Ads Manager to boost the post
✅ Let the algorithm find more of the same type of viewers
💡 Pro Tip: Facebook’s ad system targets people similar to those who already watched—so the more engagement, the better your results.
Step 4: Follow Up & Close the Deal 💰
Once someone texts in from your video, it’s time to turn them into a client.
✔️ Call them ASAP – The sooner you reach out, the more likely they’ll buy.
✔️ Use email & SMS nurturing – Agent CRM automatically follows up.
✔️ Keep it fun & casual – If they engaged with a funny video, a formal approach might not work!
“The power of this strategy is that YOU don’t chase leads—they come to YOU.”
Why This Strategy Works
✅ People love to laugh—humor builds trust & engagement
✅ A text-in campaign keeps it simple for leads to take action
✅ Facebook’s ad system helps find more high-converting prospects
✅ It’s an easy, fun way to generate leads without hard selling
“Funny videos cut through the noise. When people associate you with entertainment, they remember you when it’s time to buy insurance.”
More Radical Marketing Ideas
📌 The Giveaway Funnel
📌 The Local Business Partnership Blitz
📌 Create Content People Are Looking For – Here’s How
📌 The Client Appreciation Club – Build Loyalty & Get More Referrals
📌 “Text In” Header on Funny Videos (you are here!)
Turn Views into Leads – Start Today!
You don’t have to do this alone—Agent CRM automates your text-in campaign and follow-ups.
🎯 Sign up now for a 14-day free trial and start your first Funny Video Lead Gen campaign today!
👉 www.agent-crm.com
