Marketing your insurance business doesn’t have to be boring or predictable. In this Radical Marketing Ideas series, we’re diving into creative, outside-the-box strategies to help you stand out, generate leads, and grow your business.
Today’s idea? Creating Content People Are Looking For.
Why Creating the Right Content Matters
Your ideal clients are already searching for answers online—the question is, are they finding your content or someone else’s?
Most insurance agents struggle with content marketing because they don’t know:
✔️ What topics people are searching for
✔️ How to create content that ranks on Google
✔️ How to turn content into leads
The good news? You don’t need to guess. With a few simple tools and techniques, you can create content that attracts your ideal clients and positions you as a trusted expert.
Step-by-Step Guide to Creating Content People Want
Step 1: Find the Questions People Are Asking 🤔
The best content answers real questions people are already searching for.
🔎 Where to find topic ideas:
- Google Trends: See what’s trending in your niche.
- People Also Ask (Google Feature): Type in a keyword (e.g., “Medicare enrollment”) and look at the suggested questions.
- Quora & Reddit: Find real questions people are discussing.
- ChatGPT: Ask AI to suggest frequently asked questions about your insurance specialty.
💡 Example: Instead of writing a generic blog post like “Why Life Insurance is Important,” create a post titled “The 5 Biggest Life Insurance Mistakes Families Make (And How to Avoid Them)”—this speaks directly to what people are searching for.
Step 2: Use AI to Help Create & Optimize Content 🚀
You don’t have to be a writer to create great content! AI tools like ChatGPT can help you:
✅ Brainstorm blog post ideas based on trending searches.
✅ Repurpose content (turn a video transcript into a blog post).
✅ Boost SEO by adding the right keywords.
✅ Adjust tone & style to match your audience.
“One of the things we started doing is taking the same content and using two different tones to see which one works best with our audience.”
Step 3: Create Evergreen & Trending Content 📝
There are two types of content you should focus on:
1️⃣ Evergreen Content – Always relevant topics (e.g., “How Medicare Works for First-Time Enrollees”).
2️⃣ Trending Content – Hot topics that are being searched right now (e.g., “How Will the New 2025 Medicare Changes Affect You?”).
🔹 Tip: Use Google Analytics to track your best-performing content and create follow-ups based on what’s already working.
Step 4: Repurpose & Distribute Your Content 📢
Once you’ve created a piece of content, don’t let it sit there! Repurpose and share it across multiple platforms to maximize its reach.
📌 How to repurpose content:
✔️ Turn a blog post into a YouTube video 🎥
✔️ Create short social media posts using key takeaways
✔️ Convert a blog post into an email newsletter
✔️ Take a video transcript and turn it into a written article
“If you create a short-form video, you can upload it to a tool like Otter.ai to get a transcript, then turn that into a blog post.”
Step 5: Optimize for Search Engines (SEO) 🔍
To get more eyes on your content, you need to make sure it ranks well on Google.
📌 Easy SEO tips:
✅ Use the right keywords (Google’s “People Also Ask” feature helps with this).
✅ Add headings & bullet points to make content easy to read.
✅ Include internal links to other relevant articles on your site.
✅ Make sure your blog post answers the search intent directly.
💡 Example: If people search for “Best Life Insurance for New Parents,” your post should provide a clear answer within the first few sentences.
Why This Marketing Strategy Works
✅ You attract highly qualified leads (because they’re already looking for answers).
✅ You position yourself as an authority in your niche.
✅ Your content keeps working for you long after you create it.
✅ It’s a low-cost, high-impact way to grow your business.
“If you consistently create content people are searching for, you’ll never struggle with lead generation again.”
More Radical Marketing Ideas
📌 The Giveaway Funnel
📌 The Local Business Partnership Blitz
📌 Create Content People Are Looking For (you are here!)
📌 The Client Appreciation Club – Build Loyalty & Get More Referrals
📌 “Text In” Header on Funny Videos
Start Generating Leads with Content Marketing!
You don’t have to figure this out alone—Agent CRM can help you automate follow-ups and track content-driven leads.
🎯 Sign up now for a 14-day free trial and start building your content strategy today!
👉 www.agent-crm.com
