At Agent CRM, we’re always working behind the scenes to improve the tools you rely on—and today’s update is a big one for all of you using the Email Builder to connect with leads and clients.

Whether creating nurture emails, launching a campaign, or sending a one-off follow-up, these enhancements are designed to make your emails easier to build, better looking, and more reliable.

Let’s break down what’s new:

🎨 Headline Styling Just Got Smarter

What Changed:
In the past, when you used header elements (H1–H4) in your emails, they would default to bold—even if you didn’t want them to. This limited your ability to match your brand’s voice and visual style.

Now:
You’re free to style headers your way! The bold formatting is no longer forced, so you can make your emails look exactly how you want them to.

This small fix brings big design flexibility—especially if you like a clean, modern look in your emails.

🧠 Conditional Logic Now Works With Empty Fields

What Changed:
Previously, if a custom field in your email logic was blank (undefined, null, or empty), conditional content might not work as expected—or skip showing entirely.

Now:
We’ve updated the conditional logic comparator to handle blank or missing fields intelligently. That means even if a field hasn’t been filled in yet, the logic will behave properly and your emails will render smoothly.

This is especially helpful when using personalization or dynamic content based on custom field inputs.

🐛 Bug Fixes = Smoother Experience

Our team squashed several bugs across the Email Builder experience. While many of these fixes are minor under-the-hood improvements, they help keep your marketing running without hiccups.

🎥 Want to see the updates in action?
Watch the short video walkthrough here:
👉 Watch Now

💡Why This Matters for Agents

Your emails are often the first impression you make—or the reminder that brings someone back. These updates mean:

• Better branding control

• More reliable personalization

• Less time troubleshooting formatting issues

Whether you’re writing onboarding emails, renewal reminders, or upsell campaigns, these improvements help your message come through clearly and professionally.

🔧 Need Help?

If you need help updating your email templates or exploring conditional logic, hop into our support chat or join a live Coaching call—we’re here to help.

🚀 Not Using Agent CRM Yet?

This is just one of the many ways we’re making Agent CRM smarter and easier to use for insurance agents. You can get started with a free 14-day trial here:
👉 Start Your Free Trial

Need help setting things up? Check out our personalized onboarding setup package:
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