Thinking about GoHighLevel for your insurance business? The first question everyone asks is: how much does it cost?

This page breaks down GoHighLevel’s 2026 pricing tiers, what’s included in each plan, and how it compares to Agent CRM — which is built on the same GoHighLevel platform but designed specifically for insurance agents.

GoHighLevel Pricing (2026)

GoHighLevel offers three main pricing tiers:

Plan Price Best For
Starter $97/mo Solo users getting started
Unlimited $297/mo Agencies managing multiple sub-accounts
SaaS Pro $497/mo SaaS resellers building their own branded platform

All plans include the core GoHighLevel features: CRM, pipeline management, workflow automation, appointment scheduling, email marketing, SMS marketing, funnel builder, website builder, and reputation management.

The differences between plans are primarily about how many accounts you can manage and whether you can white-label the platform.

GoHighLevel Starter Plan ($97/mo) — What’s Included

The Starter plan is GoHighLevel’s entry-level tier. For $97/month, you get:

  • ✅ 1 account (your own business)
  • ✅ CRM and Pipeline Management
  • ✅ Workflow Automation
  • ✅ Appointment Scheduling
  • ✅ Email and SMS Marketing
  • ✅ Funnel Builder
  • ✅ Website Builder
  • ✅ Reputation Management
  • ✅ Social Media Management

What’s NOT included in the Starter plan:

  • ❌ HIPAA compliance ($300/mo add-on)
  • ❌ Pre-built industry-specific workflows
  • ❌ Insurance-specific AI tools
  • ❌ Industry-focused support
  • ❌ Done-for-you campaigns

The Starter plan gives you the tools — but you have to build everything yourself.

GoHighLevel Unlimited Plan ($297/mo)

The Unlimited plan is designed for agencies that manage multiple client accounts:

  • ✅ Everything in Starter
  • ✅ Unlimited sub-accounts
  • ✅ White-label desktop app
  • ✅ API access

This plan makes sense for marketing agencies with multiple clients. For solo insurance agents, it’s typically more than you need.

GoHighLevel SaaS Pro ($497/mo)

The SaaS Pro plan is for users who want to resell GoHighLevel as their own branded SaaS platform:

  • ✅ Everything in Unlimited
  • ✅ SaaS mode (sell your own branded version)
  • ✅ Advanced API access
  • ✅ Priority support

This plan is for SaaS entrepreneurs — not typical insurance agents or agencies.

Hidden Costs to Watch For

GoHighLevel’s advertised pricing doesn’t include several costs that add up quickly:

  • HIPAA compliance: $300/mo — required if you handle health information (Medicare, ACA, health insurance)
  • Phone and SMS usage: Charged per minute/message on top of your subscription
  • AI features: Additional usage-based charges for conversational AI
  • Premium actions and workflows: Some advanced features have per-use fees
  • Your time: Building workflows from scratch takes weeks (or months) of setup

For an insurance agent on the $97 Starter plan who needs HIPAA compliance, the real cost is closer to $397/month — before you’ve even built your first automation.

Agent CRM: Same Platform, Built for Insurance, Same Price

Here’s where it gets interesting.

Agent CRM is built on GoHighLevel’s exact same infrastructure. You get every GoHighLevel feature. But it’s pre-configured, automated, and supported specifically for insurance agents.

GoHighLevel Starter Agent CRM Starter Agent CRM Pro
Price $97/mo $97/mo $197/mo
All GHL Features Starter tier only ✅ All unlocked ✅ All unlocked
Branning Bundles ❌ ✅ All verticals ✅ All verticals
AgentAI ❌ ✅ Included ✅ Included
Power Dialer ❌ (add-on) ✅ Included ✅ Included
Contact Card Automation ❌ ✅ Included ✅ Included
HIPAA Compliance +$300/mo ✅ Included ✅ Included
Bilingual (EN/ES) ❌ ✅ ✅
24/7 Insurance Support ❌ ✅ ✅
Unlimited 1-on-1 Support ❌ ❌ ✅
Growth Rooms (5 calls/mo) ❌ ❌ ✅
Ad Launchers ❌ ❌ ✅

For the same $97/month, Agent CRM gives you what would cost $397+/month on GoHighLevel — plus done-for-you automations that would take weeks to build yourself.

What You Get With Agent CRM That GoHighLevel Doesn’t Offer

Branning Bundles — Done-for-You Insurance Campaigns

Branning Bundles are pre-built marketing systems for every insurance vertical: Medicare, Life, Final Expense, ACA, Annuities, P&C, IULs, and more. Each bundle includes email sequences, text follow-ups, pipeline automation, appointment reminders, referral requests, and contact card delivery — all in English and Spanish.

With GoHighLevel, you’d spend weeks building what a single Branning Bundle gives you in minutes.

AgentAI — Insurance-Trained AI Assistant

AgentAI handles lead conversations via text, understands insurance products, reads your calendar, and books appointments automatically. GoHighLevel has generic AI tools. AgentAI is purpose-built for insurance sales.

LOANNE — AI Voice Assistant ($497/mo add-on)

LOANNE answers your phone 24/7, books appointments, and makes outbound calls — all with unlimited minutes. GoHighLevel has no equivalent feature.

Contact Card Automation

With iOS call screening blocking unknown callers in 2026, Agent CRM automatically sends your digital contact card to every new lead. Your number shows as trusted when you call. GoHighLevel doesn’t offer this. Learn more: Insurance Telesales in 2026.

HIPAA Compliance — Included Free

GoHighLevel charges $300/month for HIPAA. Agent CRM includes it in your $97 plan.

Agent CRM Pro ($197/mo) — For Agents Who Want Hands-On Help

Agent CRM Pro includes everything in Starter, plus:

  • Unlimited 1-on-1 support — the team builds your automations with you
  • The Growth Rooms — 5 live group calls per month (Pro Kickstart, Bundle Activation, Increase Conversions, Office Hours, Wins & Optimization)
  • Advanced Meta & Google Ads tools — pre-tested templates and simplified ad launcher
  • $2,888+ in bonuses — yours to keep even if you downgrade

No contracts. Downgrade to Starter ($97/mo) anytime.

Already on GoHighLevel? Switch Without Losing Data

If you already have a GoHighLevel account, Agent CRM can transfer your entire account — contacts, workflows, funnels, everything — with no data loss.

Step-by-step transfer guide.

Frequently Asked Questions

How much does GoHighLevel cost per month?

GoHighLevel has three plans: Starter ($97/mo), Unlimited ($297/mo), and SaaS Pro ($497/mo). Most insurance agents only need the Starter plan — but be aware that HIPAA compliance is an extra $300/month, bringing the real cost to $397/mo for health insurance agents.

Is there a free trial for GoHighLevel?

GoHighLevel offers a 14-day free trial. Agent CRM also offers a 14-day free trial with all features unlocked and Branning Bundles included from day one.

Is Agent CRM cheaper than GoHighLevel?

They’re the same base price ($97/mo). But Agent CRM includes HIPAA compliance ($300/mo on GHL), pre-built automations, AgentAI, contact card automation, a power dialer, and insurance-focused support — all at no extra cost. For insurance agents, Agent CRM delivers significantly more value at the same price.

What’s the difference between GoHighLevel and Agent CRM?

Agent CRM is built on GoHighLevel’s platform, so you get every GHL feature. The difference is what’s added on top: Branning Bundles, AgentAI, LOANNE, contact card automation, HIPAA compliance, bilingual support, and a team that specializes in insurance. See the full comparison.

Can I cancel GoHighLevel or Agent CRM at any time?

Yes. Both GoHighLevel and Agent CRM are month-to-month with no contracts. You can cancel or downgrade at any time.

🚀 Try Agent CRM Free for 14 Days

Same GoHighLevel platform. Insurance-specific tools, automations, and support built on top. Same price.

Start your free trial at agent-crm.com — Branning Bundles, AgentAI, HIPAA compliance, and 24/7 insurance support included.

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