Original Question:
Becky Chopek Wilson asked:
“Curious, I spoke with a group called Fully Covered today. Much of what they wanted to sell I already had and told them so, but they have a pretty impressive system for getting real estate leads on FB, then using them to give and get exclusive leads. Does Agent CRM have anything similar?”
Answer:
Yes! Agent CRM offers multiple Facebook lead generation systems designed to help you generate high-quality leads directly within the platform. However, instead of relying on a reciprocal referral strategy like Fully Covered, we recommend a more direct and effective approach that allows you to control and benefit from your own lead generation efforts.
Why We Recommend a Different Approach
1. Challenges with the Fully Covered Strategy
- The referral partner model relies on generating free leads for mortgage lenders or real estate agents in exchange for referrals.
- Right now, most lenders are overwhelmed with business and may not need additional leads.
- Even when lenders do need leads, this model requires you to work as a free marketing consultant, which may not be the most efficient use of your time and resources.
2. A Better Alternative: Giveaway Funnel Strategy
A more profitable and controlled strategy is to run a Facebook giveaway funnel where you:
- Collect lead information through a survey-based landing page.
- Ask key questions such as:
- Are they a homeowner?
- Are they looking to refinance?
- Are they interested in pre-qualification for a mortgage?
- The leads you generate go into your own database, giving you full control.
- For those who indicate interest in mortgage-related services, you can selectively pass them to a lender while still benefiting from your own lead flow.
This method ensures that you generate leads for your own business first, while still building relationships with referral partners on your own terms.
Watch For More Information
More Resources
To further refine your understanding and improve your Agent CRM experience, explore these related blog posts:
- A Winning Marketing Strategy for T65 Leads
- Radical Marketing Ideas for Insurance Agents
- Quick Win Strategies for Insurance Agents
Watch and Learn
For more resources to help you thrive, be sure to check out our YouTube channel for great videos like this one:
Generating Leads with Giveaway Funnels
