If you want to grow your list, close more sales, and get the most out of your marketing budget—there’s one tactic you can’t ignore: split testing. Also known as A/B testing, split testing allows you to test two variations of a landing page or funnel to see which one performs better. And the best part? You can do it right inside Agent CRM, at no extra cost.
In this post, we’ll explain how split testing works, why it matters, and how to start running your own tests using Agent CRM’s built-in funnel builder.
✅ What Is Split Testing (A/B Testing)?
A split test is when you send your audience to two different versions of the same page to compare results. You can test:
🔹 Headline text
🔹 Page layout
🔹 Color scheme
🔹 Images or videos
🔹 Button placement or CTA language
The goal is to determine which version leads to more conversions—like opt-ins, calls booked, or purchases made.
“A split test gives you the opportunity to have two different places for your audience to go… same offer, same audience—but two different pages.” – Alex Branning
✅ Why Split Testing Is So Powerful for Insurance Agents
Let’s say you’re running Facebook ads to a landing page offering a free quote. You’re getting traffic, but your opt-in rate is low.
❌ Without testing, you might guess what’s wrong and waste time editing blindly.
✅ With a split test, you can run two versions of the page—one with your current headline, one with a new one—and let the data tell you which performs better.
Over time, small improvements in your opt-in rate can lead to:
📈 More leads
📈 Lower cost per lead
📈 More appointments booked
📈 More policies sold
✅ How to Set Up a Split Test in Agent CRM
You don’t need to be tech-savvy to launch a split test. Agent CRM’s funnel builder makes it easy:
1️⃣ Log into Agent CRM
2️⃣ Go to Sites > Funnels
3️⃣ Open the funnel you want to test
4️⃣ Click “Create Split Test”
5️⃣ Duplicate your current step or create a new variation
6️⃣ Edit the new version—change your headline, image, or CTA
7️⃣ Save your changes and start sending traffic
That’s it! Agent CRM will automatically divide your traffic between the two versions and track the results.
💡 Pro Tip: Test one variable at a time (like headline or color) so you know what caused the performance difference.
✅ Real Examples of Split Testing Ideas
🔹 Color Schemes: White background with blue text vs. dark mode with white text
🔹 Headlines: “Get Your Free Quote Now” vs. “Protect Your Family in 60 Seconds”
🔹 Lead Forms: Short form vs. long form
🔹 Button Text: “Submit” vs. “Get My Quote”
Even the smallest change can make a big difference. The only way to know what works best is to test it!
“Getting data is one of the most important pieces of a successful marketing campaign.” – Alex Branning
🚀 Use Agent CRM to Make Data-Driven Marketing Decisions
Marketing without data is just guessing. With Agent CRM’s free split testing tool, you can take the guesswork out of your funnels and start making smart, informed decisions that grow your business.
✅ Test ideas quickly
✅ Track real results
✅ Optimize for conversions
✅ And never wonder “what if?” again
🎯 Ready to Start Testing?
Agent CRM makes it easy to test and optimize your funnels—so you can get more leads, make more sales, and grow your agency faster.
👉 Start your 14-day free trial today at www.agent-crm.com and launch your first split test in minutes!
