If you’ve heard that insurance email marketing is dead, think again. The truth is—email is alive and thriving. The problem isn’t the platform… it’s the way most people write their emails.

For insurance agents sitting on a goldmine of old leads, the right email can turn cold prospects into booked appointments this week. All you need is a proven structure, a clear message, and a strong call to action.

In this post, I’ll break down exactly how to write winning emails that get your leads back on the phone—and how you can access my best-performing templates today.

🎥 Watch: Alex’s Email Framework

 

✉️ The Anatomy of a Great Insurance Marketing Email

Let’s keep it simple. Your email should follow this proven structure:

1️⃣ Reintroduce Yourself (With a Benefit)

Never assume your lead remembers who you are—especially if it’s been months since they last heard from you.

Start with:

“Hi, I’m [Your Name]. I help [Your Audience] get the best [Insurance Type] coverage to protect them from both expected and unexpected expenses.”

This reminds them who you are and why they should care—right from the first line.

2️⃣ Educate Briefly

Now, provide a short paragraph that highlights:

  • A key benefit they may have overlooked

  • A common misconception about coverage

  • A recent update or opportunity

For example:

“Many families don’t realize that health insurance can also cover situations they never planned for—giving you peace of mind beyond basic doctor visits.”

This positions you as a helpful advisor—not a pushy salesperson.

3️⃣ Strong, Simple Call to Action

Tell them exactly what to do next.

“Let’s review your options—grab a time on my calendar here: [Booking Link].”

One sentence. Clear. No confusion.

4️⃣ P.S. = Extra Nudge

Use a friendly reminder in your P.S. to drive action.

P.S. Even if you already picked a plan, it never hurts to double-check that you’re fully protected. Book a quick call here: [Booking Link]

🧠 Why This Works

  • Short & Sweet: People don’t read long emails—especially cold leads.

  • Benefit-Focused: It’s about them, not you.

  • Clear Next Step: No one should wonder what to do next.

This formula has helped countless agents revive cold leads and fill their calendars—without sounding spammy or desperate.

🚀 Want My Best-Performing Email Templates? They’re Inside Agent CRM.

I’ve already written these emails for you.

Inside the Branning Bundles (included with every Agent CRM account), you’ll find:

  • ✔️ My top-performing New Lead email sequences

  • ✔️ Proven Win-Back emails for old leads

  • ✔️ Pre-written campaigns across 12 different insurance verticals (Life, Health, Medicare, P&C, Final Expense, and more)

These are plug-and-play—just add your branding, and you’re ready to start booking calls.

No guesswork. No copywriting headaches.

👉 Sign up for Agent CRM today, and these email campaigns will be waiting for you in your account.

If you have any questions, our team is here to help—reach out anytime!

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