Including an unsubscribe link in your emails is essential for ensuring compliance with email marketing laws such as CAN-SPAM and GDPR. It also builds trust with your audience by giving them control over their subscription preferences. In Agent CRM, adding an unsubscribe link is a simple process. Here’s how to do it.

Why Include an Unsubscribe Link?

  • Compliance: Meet legal requirements for email marketing.
  • Customer Trust: Allowing recipients to unsubscribe demonstrates transparency and respect.
  • List Health: Removing uninterested recipients helps maintain a focused and engaged email list.

Step-by-Step Guide to Adding an Unsubscribe Link

  1. Create or Edit an Email Template

    • Navigate to Marketing >> Templates in your Agent CRM dashboard.
    • Select an existing email template or create a new one.

  2. Add the Unsubscribe Placeholder

    • Position your cursor where you want the unsubscribe link to appear, typically at the bottom of the email.
    • Use the placeholder {{unsubscribe_url}} to insert the unsubscribe link.
    • You can format it as a clickable text, such as:
      • “Click here to unsubscribe” or “Unsubscribe from this mailing list.”

  3. Test the Email

    • Send a test email to yourself or a colleague to verify the unsubscribe link is functional and appropriately formatted.

  4. Save and Use the Template

    • Once satisfied, save the email template and use it in your campaigns or workflows.

Learn More

Here are additional resources to enhance your email marketing efforts:

Bonus Resource: Watch and Learn


Campaign, Email

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