Don Raines Asked:
“Are there ads or a campaign for social media designed for high-end clients? IULs, etc.?”
The Answer
Yes! All of our pre-built ad campaigns can be used to target high-net-worth clients, such as those looking for Indexed Universal Life (IUL) insurance, retirement planning, or estate preservation.
The key to attracting high-end clients isn’t just in the ad itself—it’s in targeting the right audience and using compelling messaging that speaks to their unique financial concerns.
If you’re new to Facebook Ads, we recommend checking out the Facebook 101 Course to learn more about targeting strategies:
🔗 Facebook Ads 101 Course
Important Disclaimer About Facebook’s Special Ad Category for Insurance
Meta (formerly Facebook) has recently classified insurance advertisements under a Special Ads Category, which imposes new restrictions on targeting capabilities.
🔹 Age Restrictions – You can no longer target specific age groups, which impacts marketing for age-sensitive products like Medicare.
🔹 Location Limitations – Ads must now target a minimum 15-mile radius, limiting hyper-local campaigns.
🔹 Interest-Based Targeting Changes – Interests such as retirement planning and financial security may no longer be available.
🔹 No Audience Expansion – Facebook’s automated audience expansion tool is disabled for insurance-related ads.
Despite these limitations, high-end clients can still be reached effectively by leveraging first-party data, creating engaging content, and using multi-platform marketing strategies.
How to Target High-End Clients with Facebook Ads
✅ Use Professional Branding – High-income individuals expect polished, professional visuals and messaging.
✅ Highlight Wealth Preservation – Position your ad to focus on legacy planning, tax-free growth, and financial security.
✅ Leverage Lookalike Audiences – Upload a list of current high-value clients and create a lookalike audience to find similar prospects.
✅ Offer a Value-Driven Lead Magnet – Webinars, whitepapers, and exclusive consultations can help attract serious prospects.
✅ Diversify Your Advertising – Explore alternative platforms like Google Ads, YouTube, and TikTok, which may have fewer restrictions.
Additional Resources
For more expert strategies on targeting high-end clients, check out these blog posts:
- Ads Crash Course for Insurance Agents
- Navigating Meta Ads Restrictions for Insurance Agents (Facebook and Instagram Marketing Updates)
Watch and Learn
Also, check out our YouTube channel for more resources to help you thrive, like this video:
🔗 Meta Ads Updates 2025