As an insurance agent, you know the value of leads. They are the lifeblood of your business, and without them, you wouldn’t be able to grow your client base and generate sales. But what happens when you have old leads that you purchased but never had the chance to reach out to? Are they still worth your time and effort?
In this blog post, we’ll discuss how you can make the most out of your old leads while staying compliant with the latest TCPA regulations.
First and foremost, it’s important to understand that old leads that were not sold exclusively to you are not safe to call or text anymore. With the recent changes in the TCPA, it’s crucial to be cautious when reaching out to potential clients. So, what can you do instead?
- Email Them, Email Them, Email Them
The first step is to reach out to your old leads through email. This method is still considered a safe and compliant way to communicate with potential clients. Craft a compelling email that offers valuable information and invite them to opt-in to your mailing list. Make sure to include an option for them to unsubscribe if they are not interested. By sending multiple emails, you increase your chances of getting a response and staying top of mind with your leads. - Run a Giveaway Funnel
Another effective way to engage with your old leads is by running a giveaway funnel. This involves sending out an email to your entire database, inviting them to participate in a giveaway for a chance to win a prize, such as a $50 gift card. The key here is to make the prize appealing and relevant to your audience. This not only incentivizes them to opt-in but also shows that you value their time and interest. At Agent CRM, we have the perfect Giveaway Funnel campaign ready for you to use. - Utilize Custom Audiences and Lookalike Audiences
Lastly, you can upload your old leads as a custom audience on social media platforms and run targeted ads to them. This is a great way to re-engage with your old leads and remind them of your services. Additionally, you can create a lookalike audience based on your old leads and target them with ads as well. This helps you reach a wider audience with similar interests and behaviors, increasing your chances of converting them into new clients.
In conclusion, old leads may seem like a dead end, but there is still a lot you can do with them. By following these steps, you can stay compliant with the TCPA regulations and still generate results from your old leads. Remember, it’s always better to be safe than sorry, so avoid calling or texting them right away and instead opt for email and targeted ads. With the right approach, you can turn your old leads into new clients and grow your business.
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